Types of Google Ads Campaigns

There are many types of Google Ads campaigns. In this guide, you will discover the 3 most common types of Google Ads campaigns and learn how to optimize each one.

Types of Google Ads Campaigns

Different Types of Google Ads Campaigns

There are a variety of Google Ads campaigns you can create to reach your target audience. 

  1. Display Advertising 
  2. Remarketing 
  3. Shopping Campaigns 
  4. YouTube Advertising 
  5. Display Network Ads 
  6. App Ad Campaigns
  7. Search Ad  Campaigns

1. Display Advertising 

The search ads are text ads that are displayed on Google results pages. For example, a search for "Pocket squares" returns sponsored results.

Display advertising can be targeted to specific demographics, like age, sex, and interests.

2. Remarketing

Remarketing is a way to reach people who have already shown an interest in your product or service by displaying ads to them on other websites. When a person sees an ad for a product or service that is relevant to them, it can persuade them to buy that product or service.

There are a few steps that you need to take in order to set up a remarketing campaign. First, you need to identify the target audience for your remarketing ads. This can be done by looking at your website’s traffic data and identifying which areas of your website are most popular. You can then create ads that are tailored specifically to those areas.

3. Shopping Campaigns

Google Ads Shopping Campaigns can help businesses sell products and services online. This type of campaign allows businesses to target ads to specific demographics, locations, and interests.

Google Ads Shopping Campaigns can be used to promote products and services across a variety of online platforms, including Google Search, Google Display Network, and Google Maps.

4. YouTube advertising

YouTube advertising is one of the most popular forms of advertising on the internet. YouTube provides users with a platform to upload, share and view videos. Users can watch ads before, during, or after videos.

There are a number of different ways to create and run a successful YouTube advertising campaign. One option is to use Google’s AdWords tool. This allows you to place ads on Google search results and across different websites. You can also create targeted ads that will appear only on YouTube.

5. Display Network Ads

Display Network Ads campaigns are a great way to reach a large audience with your brand message.

Traditional print and digital advertising can be expensive and time-consuming to execute. Display Network Ads allow you to target users who are already interested in your product or service. This is a great way to reach users who are likely to be more engaged with your brand.

Display Network Ads can be placed on websites and apps, as well as social media platforms. This allows you to reach a large audience quickly and cheaply.

There are a variety of platforms that you can use to execute a Display Network Ads campaign. These include Facebook, Twitter, LinkedIn, and Instagram.

6. App ad campaigns

Google Apps campaigns promote your mobile app with an ad that appears on the Google Search Network, YouTube, Google Play, the Google Display Network, and more.

You can run ads that encourage your audience to install your app or, if they are already using it, to take a specific action within your app.

Unlike other ad types, you can not design an app ad campaign yourself. Instead, you provide Google with your app and audience information and make a bid. Google takes care of the rest to get your app in front of the right eye.

7. Search Ads Campaigns

The advantage of search advertising is that you show your ad where most people first look for information - on Google. Google displays your ad in the same format as the other results (except it's called an "ad"), so users are used to seeing and clicking on the results.

Responsive Search Ads

With responsive search ads, you can enter multiple versions of headlines and ad text (15 and 4 variants, respectively), from which Google will choose the one that can best be displayed to users. With traditional ads, you can create a static version of your ad that uses the same title and description every time.

Responsive ads allow you to create a dynamic ad that is automatically tested until you find the version that works best for your target audience - for Google, this means you get the most clicks.


Google Ad Campaigns are a great way to reach your target audience and generate leads for your business. You can create a campaign to target a specific geographic area, or to attract users who are interested in a certain topic. You can target users based on their interests or behaviours.

Once you create your campaign, you can add ads to your website or Google AdWords account. You can also create ads that appear on Google search results, YouTube, and Google Display Network. You can also target users who have visited your website in the past, or users who have shown an interest in a particular topic.

Ali Al-Talhi
By : Ali Al-Talhi