Learn 21 reliable and effective ways to increase Adsense earnings in 2022.
Over the years the internet has known, and we have found an increasing number of website owners coming to sell their websites using Adsense. Larger companies usually have a team dedicated solely to selling ad inventory directly so smaller sites tend to rely on ad networks like AdSense to generate revenue.
The reason that AdSense has become a source of rapid revenue stream for those who start online is the ease of setup (within just a few hours) and the speed at which you will start to see the pennies pouring in.
However, optimizing AdSense to ensure that your visitors and advertisers get the most out of your site is a much more in-depth process.
Below, there is a list of tips, tricks and experiences to help you learn how to increase Adsense earnings and more money with Adsense as well as increase revenue over time.
Increase Adsense Earnings: Tips & Quick Fixes
The official guide provided during the Google Adsense signup process is somewhat limited and doesn't give much helpful advice.
Some of the tips below might seem obvious to more experienced website owners, and you'd be surprised how many people have lost their low pay due to not knowing about these quick AdSense fixes.
- Use Standard Ad Units
- Allow In-Articles-Ads and Display Ads
- Place ad units at the top of the content
- Relative position of ads
- Check the opportunities you have
- Add several Adsense Ad Units
1. Use Standard Ad Units
There are a lot of ad units offered by Google and partners have to choose from. However, using the most popular sizes (300 x 250, 728 x 90, or 160 x 600) will give Google a larger selection of advertisers to choose from.
2. Allow In-Articles-Ads and Display Ads
You can choose to limit an ad unit to “images only” or allow both text ads and image ads within AdSense. Allowing both ads will give Adsense a deeper set of ads to choose from, increasing your clicks and hence prices and earnings.
3. Place ad units at the top of the content
This may seem obvious, but the closer your ads are to the top of the page, the more likely they are to be shown and clicked (plus the more money you should earn).
4. Relative position of ads
Placing ads at the top of the content is generally good for revenue, the relative position of an ad (i.e., what is placed next to it) can be more important than its explicit position. (Think of the most interactive area on your site and then place the ad in an area likely to be clicked).
5. Check the opportunities you have
In your AdSense partner account, you'll see the "Opportunities" tool that highlights the degree to which your earnings have improved. This tool is simple and generic, but worth checking out if you got the highest score or looking a little deeper to check and fix something.
6. Add several Adsense Ad Units
AdSense does not specify the number of ad units per page, but the content should not be mixed with ads and become difficult to distinguish between them.
However, in some cases, the pages can easily accommodate more ads without confusing your visitors. If you want to increase your earnings and think your site can perform well with more ad units, you can add other AdSense units.
7. Set up a custom search engine on your site (purely Adsense)
This is a great way to get more Adsense units on your site, as the Custom Search Engine will usually see a large number of expected customers per minute (although the traffic is relatively light).
See also: How to create an Adsense search box and place it on a page of your blog and have the results appear on a page of your site?
But beware not to overdo it:
When your AdSense earnings start to increase, it becomes easy to make bad decisions that can harm your site to generate additional revenue. What might seem like short-term earnings can hurt your long-term earnings and return traffic.
Increasing Adsense Earnings: Ideas and Practices to Try
We believe that the easiest way to succeed with AdSense is to have the ability to experience what is best for your site and your audience. However, we've put together some ideas for experiments to get you started and figure out what works best for you.
1. Change the size of your ads
Try to replace ads of size 300 x 250 with ads of size 300 x 600.
This small increase in ad volume will allow you to allocate more premium spots and deliver more eye-catching ads with better calls to action (hopefully resulting in higher click rates).
Similarly, changing the leaderboard size from 728 x 90 to 970 x 90 helps ads attract newer and returning visitors. However (as mentioned in point 1), if you're using these uniquely sized ad units, it may limit the number of advertisers you have to choose between.
2. Change the colours of your ad units
This is a simple suggestion but spending some time finding the perfect combination of text/background and border colour may be time-consuming but can result in huge rewards on your Adsense earnings.
- Changing the link unit colours from standard blue to colour more in line with your site can be very effective.
- Place an ad unit link below the main menu.
This is in line with the AdSense Terms of Service and could quickly become a huge source of revenue for your site.
3. Mix banner ads with text
An effective way to draw attention to your banner ad is to mix it up and include it in your content. You can try different positions within your text to see who gets the most clicks.
4. Placing the display ads at the top and below the content
Bulletin boards (728 x 90 ad units) are commonly placed at the top of a page with the intention of making them the first thing people see. However, when visitors immediately scroll down, the ad is lost. One solution to this is to place the ad just above the title of the article, so it is displayed longer and has more interaction with the visitor.
Do you do a number of Google experiments?
It is very easy to do A/B experiments within your Google Adsense account. Meaning there is no reason not to do at least one trial all the time to find out the best ad or ad format that will give you the most revenue.
5. Shift from right to left
Since most people in the world read from left to right, it makes sense that the content to the left of your site is shown more than the content to the right of you. (For example, if you have an ad unit in the right sidebar of the page, try moving it to the left).
6. Put ads in the comments section
This is a part of the site that's generally well below visual, but one that's also got a very high level of engagement (great for ad impressions and potential earnings).
7. Align ads with your content
If your ad is adjacent to an introductory video, for example, when visitors expand the video to view it, the ad will be out of sight. Answering this can move the ad to the bottom of the page to stay in view.
8. Stop other revenue streams
As explained earlier, we generally encourage running other types of monetization efforts besides traditional AdSense banners to supplement and diversify your income. However, to analyse the impact on your AdSense performance, it may be worth turning it off to see if it prevents you from generating higher income.
Increasing Adsense Earnings: Our Tech Tips
In addition to many of the design-based elements described above to increase revenue, we have some behind-the-scenes opinions, it can help the entire process of running ads much more smoothly.
Increasing the speed of your websites, improving the appearance of your site on mobile devices and making use of the available analysis/reporting methods can all be beneficial to your overall income.
1. Top performing ad units first in HTML
Ads are filled out on a first-come, first-served basis. This means that if you have your best-performing ads first in HTML, you will ensure that they are shown to your viewers first.
2. Optimizing the site to receive mobile devices
It may come as a surprise to some that a high percentage of traffic to your site comes from mobile devices (and they are growing fast).
Make sure to visit your site from your reader's point of view to understand your ad unit experience, if it's suboptimal, there may be some quick solutions for you to improve your user experience.
3. Mobile-friendly advertising partners
Many ad networks (such as media.net) automatically adjust ads to display in a way that makes sense to mobile devices.
You'll be pleased to hear that no additional work is required for this, it's the same code that powers traditional desktop ads.
4. Improve page loading speed
Slow loading ads on your site will not only lower the performance of your ads but also lower the performance of your ads as a whole.
5. Try sticky link ads on mobile devices
AdSense can now offer mobile-optimized partners on Mobile Anchor Ads that will stick to the bottom of the mobile device screen as the user scrolls.
6. Always use ads that change in size depending on the device
Another option is the responsive AdSense code from Google. With this, you can enable your site to dramatically and automatically resize the ads shown on the user's screen.
Do you want to be banned from Adsense?
In this article, we took a look at what you should do to make money and increase your earnings from Adsense. However, we also thought it might be helpful to highlight what not to do when you start and experiment with display ad revenue optimization.
Hide ads: As a general rule, your ads should never be deceptive. It's hard to define this format as you can see from our points above that there are countless variations of ad sizes and placement.
The advertisement should always be clear to your readers and the units they click on are advertisements. If you are misleading by giving them the impression that the link leads to another section of your site for example - it could lead to penalties from Google.
To talk about your ads: According to its terms and conditions, Google does not want you to share a lot of information about your experiences and victories with AdSense. Publishers like you are not allowed to share any confidential information such as CPM or CTR.
However, you are allowed to discuss the percentage change in earnings (i.e. changes you may make to your site), you should always avoid specific amounts and prices as this may also leave you stagnant with Adsense.
Don't think short-term: As mentioned earlier, you should always put your site visitors first and think about the bigger picture (especially if you're looking to sell your site someday). You may find opportunities for easy additional earnings that come at the expense of users' experience and the long-term prospects of the site.
It is important to keep a close eye on any metrics that may be affected by your AdSense experiences such as your visitor time on the site and bounce rates.
So, do you know how you can increase the profit of Adsense?
As a website owner, you can easily get involved in the day-to-day running of your site and underestimate the value of spending time optimizing your ads properly in order to improve your business.
Even the most modest improvement in some key performance metrics can significantly increase your incremental earnings (especially with more traffic). We encourage you to give these tips a try and try them out for yourself - be sure to leave a comment below to let us know how you can proceed!
