The page authority of your website is one of the most important metrics to determine how your website looks in search engines. You should increase your page authority if you want the maximum benefit from your website. This article will give you the 7 easy steps to increase page authority.
What is Page Authority?
Page Authority (PA) is a metric that was first introduced by John Mueller in his 2010 white paper “The Anatomy of a Great Page”. PA reflects the popularity of a webpage relative to other pages in the same domain. It is a combination of three factors: backlinks, organic traffic, and domain authority.
Backlinks are links from other websites to your page. They are important because they show that other websites think your page is worth linking to. Organic traffic is traffic that comes from people who are not paid to visit your page. It is important because it shows that your page is popular and people are visiting it for free.
How to Increase Page Authority?
Here are 7 steps that you can do to increase the page authority of your website:
- Make sure your content is high quality
- Make sure your content is well-organized
- Add external links to your blog content
- Regularly remove spam links to your page
- Participate in forums and discussion boards
- Publish guest posts on other blogs
- Promote your blog through social media platforms
1. Make sure your content is high quality
This means writing engaging and well-researched content that is relevant to your audience. High-quality content is the best way to ensure a good Page Authority score.
2. Make sure your content is well-organized
This will make it easier for readers to find the information they are searching for. So, what you need to do is to create high-quality content that is relevant to your brand, and you need to post new content on a regular basis. The better your content, the more likely your readers will be to share, comment, or like it—and the more likely other sites will link to your page.
3. Add external links to your content
External linking describes any instance in which you link to a site outside of your own web domain. This may include linking to other blogs on your blog or any other instance where the link travels away from your site. This will help establish your blog as an authority on the topic.
4. Regularly remove spam links to your page
All the hard work you put into creating links can be undone if you have spam links pointing back to your page. These bad links can essentially negate the benefits of your good links, resulting in a drop in ranking, lower PA, and even a manual penalty from Google.
To identify these potentially malicious links, you should perform regular link auditing. Use a tool like Open Site Explorer (pictured above), Majestic SEO, and Google Search Console, to take a look at the links pointing to the page you're optimizing. Specifically look for site-wide links, links with unrelated anchor texts, and links from sites in questionable industries (gambling, porn, etc.).
Start by contacting the webmasters responsible for these sites to remove spam links. Politely request that links be removed as part of your efforts to improve your site. If all else fails, remember that you can always use Google's disavow tool to request that certain links be removed from your cookie.
5. Participate in blog forums and discussion boards
This will help you connect with other bloggers and experts in your field.
6. Publish guest posts on other blogs
This will give you the opportunity to share your expertise with a wider audience. You should look for guest posts with high DA.
7. Promote your blog through social media platforms
This would help you reach a wider audience.
As with many aspects of SEO, you don't always have direct control over your page authority. No quick or easy strategy guarantees success. However, using the above seven strategies will give you ample opportunity to boost both your rankings and Page Authority, while boosting your entire site's authority.