The Ultimate Guide To Writing SEO-Friendly Content
Learn SEO-friendly content writing with these tips & tricks for creating high-quality content that ranks well on search engines.
Creating quality content that ranks high on search engines requires attention to various factors beyond just keyword optimization. While some pages appear on the first page of search engine results pages (SERP), others fail to reach the first page even after several years of existence. This is why SEO is an intricate process that requires expert attention from a content marketing agency in India that provides SEO content writing services.
If you want to learn the steps that professional content marketing agency in India takes for their SEO content writing services, follow the next section.
Step 1: Keyword Research
The first step is researching keywords that are relevant to your target audience and popular search terms. The ideal combination of keywords includes one primary keyword and a few secondary long-tail keywords. Content marketing agency in India makes use of tools like Keyword Planner of Google and Ahrefs for this purpose.
- Search for a Relevant Topic: Deciding on the keyword is not enough. The next important step is to find a relevant trending topic that your target audience may be interested in reading. SEO content writing services providers use tools like BuzzSumo for this purpose.
- Word Count: The number of words plays a vital role in SEO. While shorter content below 500 words is more shareable on social media, Google considers 1500-word articles as quality content with value.
- Create Unique Quality Content: Search engines have an eye for value and quality, and they consider copying as a crime. Once you are caught with plagiarism, your website gets a penalty, and the ranking of your page becomes very low. Taking SEO content writing services from a content marketing agency in India assures you of high-quality plagiarism-free content that random content writers may not provide.
- Use headings and subheadings: Readability is another factor that affects the ranking of a page. Using headings and subheadings improves readability and ranking in the Google grid.
Step 2: Keyword Optimization
One of the essential parts of writing SEO-friendly content is keyword optimization. According to the Yoast SEO plugin of WordPress, the ideal keyword density on a page is somewhere between 0.5% to 2.5%. However, some SEO experts believe in using keywords as many times as possible naturally, without making it look like keyword crowding.
- Add Links: SEO experts providing SEO content writing services believe in putting both external and internal links to make the content look credible.
- Make it Sharable: While ranking on search engines may take time, shareable content may get listed on search engines faster. If content goes viral on social media, then the search engine considers it as a cue and starts ranking it.
- Use Tools for Content Optimization: Before posting content, always check the write-up for optimization using various SEO tools available for free online. SEO content writing services use Grammarly, Copyscape, etc. to find the readability, grammar, and uniqueness of each of the articles produced by them for the best quality.
- Add Relevant, Optimized Images With Tags: Did you know images play a role in SEO as well? Have you seen the tags used to describe a picture? If you use your keywords on the image, you will start viewing the image in Google images, attracting more people and clicks, and eventually taking the rank of the page high. The size of the image also affects SEO; an optimized format keeps the loading time of the page less, making it better search engine optimized.
While the steps may look easy, it becomes difficult for businesses to leave their primary business to concentrate on the quality of content production. Thus, you can easily choose to rely on a content marketing agency in India like BiggContent.
BiggContent is a team of SEO content writing services experts who provide high-quality and value-driven content to increase your visibility and online presence.
Step 3: Content Formatting
The way you present your content also affects its ranking. Content marketing agency India uses the following guidelines for formatting content for SEO:
- Use Short Paragraphs can make your content look intimidating and difficult to read. Short paragraphs, on the other hand, make your content more approachable and readable.
- Bullet Points and Lists make it easier to read through content and highlight the most important points. It also improves the overall readability of the article.
- Use Bold and Italics: Using bold and italics to highlight important keywords, phrases or points can help Google understand what your article is about. It also makes your article more engaging and easier to read.
- Use H1, H2, H3 Tags: They are used to create headings and subheadings in your content. These tags not only make your content more structured, but also helpGoogle understand the hierarchy of the information provided in the article.
Step 4: Content Promotion
Creating high-quality SEO content is not enough; you also need to promote it to get it in front of your target audience. Here are some ways to promote your content:
- Use Social Media is a powerful tool to promote your content. Share your article on social media platforms like Twitter, Facebook, LinkedIn, Instagram, and others.
- Email Marketing: this is a great way to promote your content to your subscribers. You can also use email marketing to target potential customers who may be interested in your content.
- Content Syndication: It is when you distribute your content on other websites or platforms. You can syndicate your content on popular platforms like Medium, LinkedIn, and others.
- Guest Blogging: it is when you write an article for another website in your niche. By doing so, you get exposure to a new audience and also get a backlink to your website.
In conclusion, writing SEO-friendly content requires a combination of different factors, including keyword research, content formatting, and content promotion.
By following the steps provided by content marketing agency India, you can create high-quality content that is optimized for search engines and also engaging for your target audience.
Remember, SEO is an ongoing process, and it requires continuous effort and improvement to maintain a high rank on the search engine results page.